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Privacy policy


This privacy policy explains how Empiriska AB uses the personal data that we collect from you when you use our website.

Personal Data Controller

Empiriska AB, 559241-1721 (“Empiriska”) is the Personal Data Controller for the processing of personal data that is described here.

Contact us

If you have any questions about how we treat your personal data you are welcome to contact Empiriska via email: contact[at]mywalldecorator.com

What data do we collect?


We use Google Analytics to collect statistics of how our website is used, so that we can use that insight to make improvements on the website and how we communicate regarding the website. Google Analytics collects, among other things, information about what pages the user is visiting, what is being clicked on, technical information about the device that is used, geographical information, network information and ip-address and how the user found our website. We can not identify individuals from this data. The legal basis for collecting this data is legitimate interests.


If you choose to register for our newsletter we will save your email address to be able to send our free newsletter to you. These email messages can for instance contain information about our service and news on the website, inspiration and images, and possibly offers and discount codes. We store your personal data in a database on the cloud that we manage. It is important for us that you can feel secure to subscribe to our newsletter, and therefore we don’t share the list of email addresses with someone else except for what is required by the database provider. If you receive an offer or discount code through the email list it is Empiriska AB that has sent out the content, and no third-party has the opportunity to access the list or send emails to the list.

You can at any time unsubscribe from our newsletter by clicking the link in the bottom of each email that is sent, or by contacting us at contact[at]mywalldecorator.com.

Ads shown on the website

We show Ads on this website, which are provided by Google Ad Sense. Third party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this website and/or other sites on the Internet. You may opt out of personalized advertising by visiting Ads Settings.

Error information

If the application runs into an error on your device we send the error information together with some information about your device to our server where we store it in a database. The purpose of this is to collect (anonymous) information about errors in the application so that we can fix them and provide you with a better experience. The information sent is technical information about the error that occured, information about the browser you are using and technical information about your device (the type of operating system and similar information). You are given an id for your device that is sent and stored in our database to make sure your device doesn't send to much error information and too often, but this deviceId can not be used to identify you as a person.

How long is my personal data stored?

We use Google Analytics that has a max limit of storing data for 14 months. Data like age, gender and "interest data" is saved for 2 month in Google Analytics. Read more here: https://support.google.com/analytics/answer/7667196?hl=en. We also store your email address if you have subscribed to our newsletter. This information is stored until you unsubscribe from the newsletter.

You can block our Google Analytics by installing a browser extension:


You can also block our Google Analytics by rejecting the usage of cookies on the website.

Your rights

You have many rights regarding the processing of your personal data, for instance:

  • Right to access / extract from the register - get answers on how your personal data is processed and why

  • Right to data portability - in some cases you have the right to get structured data of your personal data

  • Right to correction of inaccurate data - in case something is inaccurate you have the right to change the inaccurate information

  • Deleting of data - you have the right to have your personal data removed

  • Right to object to how your personal data is processed - you have the right to make objections to how Empiriska processes your personal data

  • Right to object to direct marketing - you have the right to object to any direct marketing

  • Right to limit the processing of your personal data

  • You have the right to give complaints on how your personal data is processed to the Integritetsskyddsmyndigheten (IMY) in Sweden

If you want more information about this or for instance ask for removal of personal data you are welcome to contact us. Se the section about contact for our contact information. We must answer request within 30 days.

Who can access the data

We are careful that only employees at Empiriska can access the data that is collected. However, since the data is collected via Google Analytics and stored on Google servers, Google INC also has access to the data. It is Google INC's terms and conditions for Google Analytics that apply for whether they have the possibility of accessing the data that is stored.

Where is the data stored

The data that is collected via Google Analytics is stored on Google’s servers for Google Analytics. The data that is collected for the newsletter is stored in a database in the European Union. When Empiriska has the need to store information like statistics of how websites are used these are stored inside document tools that Empiriska is using. This information is in that case completely without identifiers for individuals (such as id:s or ip-addresses) and with this information Empiriska can not extract any information regarding individuals. We are careful to store the data behind closed user accounts with several safety measures in place so that the data can not be accessed by an unauthorized party. Google INC is a company from the United States of America and the data they collect can be stored outside of EU/EES. Empiriska is storing your data within EU/EES when it is technically possible and something that we can control.

Other questions

Please contact us if you have any other questions or if somethings needs clarification of how we store you personal data when you use our websites.

Privacy policy on other websites

Our website can contain links to other websites. If you click on a link you should read the privacy policy of that website.

Changes in our privacy policy

We change our policies regularly. This policy was last updated 2022-03-12.

How you can contact public authority

If you want to give remarks on how we treat your personal data you can contact Integritetsskyddsmyndigheten in Sweden: https://www.imy.se